How can my husband and I have such different approaches to the shopping experience? I attribute it to wiring in the brain, and I think it applies to many men and women out there.As a refresher, remember that the left brain is the logical, analytical side of the brain - it is the worker bee, focusing and analyzing one thing at a time. The right brain is free to play - it’s the home of imagination, emotional memory and bonding with others.With four times as many connections between the left and right hemispheres of the brain, women are four times as likely to tap into the right brain when encountering a situation. Many factors come into play when going through the shopping process for women - it’s all about the “big picture.”